GAGGIA PRESS OFFICE
London 20th August 2007 We are organising our second barista competition for users of Espresso machines in restaurants. This will be held at the Restaurant Show, Earl's Court from the 8th -10th of October. The first competition was held last year and was well received.

This is a competition to encourage restaurants to serve better coffee at the end of a meal and also to encourage coffee making generally. Gaggia's Caffe Academie has been involved in training and encouraging baristi for a number of years. The quality of coffee served is continually improving but there is a lot more to be done. The UK and the World competitions have given a high profile for coffee making and I have had the priviledge to be associated with two UK champions -Simon Robertson and James Hoffman. James started his coffee career in our Academie and has gone on to become the world champion and is probably one of the most knowledgeable coffee experts in the world today.

James Hoffman has kindly agreed to judge this year's competition along with Paul Meikle-Janney who is another world renowned coffee expert and trainer.

18th May 2007 We are pleased to announce that Gaggia Baby Class won Gold in the Industry Award 2007 organised by the DIY week, Housewares Magazine and Hardware and Garden Review. The award was for products first launched in 2006 in the small electricals category. Entries were judged by a panel of buyers representing a cross-section of retailers and wholesalers. The winners were announced at the 2007 Industry Awards Lunch at the Royal Lancaster Hotel in London, attended by 400 guests and hosted by newsreader Sian Williams. This is the 3rd time in the last 5 years Gaggia has won an award in this category. Obviously, we are very pleased and honoured by this award.
GAGGIA launches Capsule system Award Winner Gaggia chose two from its complete range of espresso makers and fitted them with an exclusive extraction system which gets all the best from the Caffita capsule method. The Caffita capsule is structured specifically to allow the water to fully irrigate each tiny grain of coffee, thus guaranteeing a constantly even flow of coffee and, above all, a consistently excellent brew in the cup.
GAGGIA’s traditional quality and experience in espresso-making joins forces with the advanced technology of the Caffita System, an innovative method of packaging coffee in capsules. The ideal amount (8 g) of ground coffee is vacuum-sealed in each disposable, ready-to-use capsule for a great cup of genuine Italian espresso.
GAGGIA selected as Superbrand Gaggia was selected by the Superbrand Organisation as a Superbrand in 2004. This is a great honour for our brand and we are delighted.

IER Award Nomination 2004

This year, Gaggia was also nominated for awards under three different categories by the Independent Electrical Retailers. The categories were 1)Training, 2)Most Impactful Products and 3)Trade Communications. IER Industry Awards event has become one of the most prestigious events in the calender of the Electrical Industry.
GAGGIA Evolution wins industry award In 2003 Gaggia Evolution espresso maker was selected as the winner in the small electricals category at the Housewares Awards. The event was organised by the Housewares industry and was attended by over 500 people from the all over the country. The judges selected the Evolution as they all loved the design, high quality of components used and the way it made a perfect espresso. All at an affordable price.
Gaggia is selected as Cool BrandLeader GAGGIA has been selected as a Cool BrandLeader for the second year running. Cool BrandLeaders is an extension of The Superbrands organisation, an independent authority which focuses on the importance of branding and paying tribute to exceptional brands. "Cool BrandLeaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style." Marcel Knobil, Chairperson, Superbrands Council.
Gelatiera selected by GHI as one of top 10 Kitchen Gadgets The Good House Keeping Institute has published their results of the selection of the top 10 kitchen gadgets in the UK. GAGGIA Gelatiera has not only made it to the top 10 but also has scored very highly within the top 10. Gelatiera has also won several recommendations in the past by consumer magazines. WHICH? recommended the Gelatiera as the BEST BUY in their magazine in 2000.
Tel:01422-398960
pr@gaggia.uk.com